The Chocolate Box by Lily O'Brien's

For anyone whose ultimate dream is to step foot inside a giant, life size chocolate box and indulge in its contents, Lily O’Brien’s is about to make that dream come true!

From Friday 28th August, we will descend upon nine locations for one day only to invite sweet-toothed shoppers into the exclusive installation, which is modelled on our best-selling Ultimate Chocolate Collection.

Liverpool One is the first stop on the UK road trip designed to introduce Lily O’Brien’s to the nation. Not only will there be copious amounts of chocolate to sample, We will be compiling a series of short films from the campaign seeking to find out more about our nation’s lives, loves, loathes and, of course – chocolate.

These little shorts will be shared online and across social media in the run up to Christmas.

Suzanne Walsh, Marketing Manager for Lily O’Brien’s, said: “We’re still in our infancy as a brand in the UK and so we want to get people chatting about life, love and (of course) chocolate.  Whether it’s Corrie vs. Eastenders or whether we should leave the EU, we’re asking the people across the UK to open up and share their views, and so we would like to invite everyone to come down and represent their city. At the end of the tour we will be analysing the responses from each city – we’re sure to find some interesting results, and maybe we’ll discover whether there really is a north/south divide when it comes to chocolate!

The Chocolate Box will be on the road from August until December!

If you love chocolate as much as we do pop by and see us at any of the locations above! For latest updates and to join our Chocolate Box chats follow us on Twitter @lilyobriens #LOBChocBox , Facebook.com/lilyobriens and on Instagram.com/lilyobriens

 

The Chocolate Box, Lily O'Brien's Chocolates